Stepping out from behind the high-school bleachers, cannabis in its many forms is nearing ubiquity through pain and anxiety treatments, CBD lattes, dog treats, and much, much more. A burgeoning set of retailers have met the trend and the demand, some going beyond the bud by offering well-designed, multi-hyphenate spaces host- ing herb-associated accessories, clothing, podcasts, blogs, vape pens, and meditation studiosâ€”all of them making us ask: what else can marijuana be other than a high time.
No mere head shop, Burb, forwards a complete â€śCannabis lifestyle culture.â€ť Burb does not stop at natural medications but also houses a podcast, streetwear, and branded accessories in its 3,700-square-foot neutral- toned flagship. For instance, thereâ€™s the brandâ€™s â€śsmell-proofâ€ť pouch which allows wearers to transport their goodies under the radar. But if streetwear and Burb-branded products arenâ€™t enough to fill that leaf-sized hole in your heart, it also has a podcast, Light Culture, created by the co-founder of Paper magazine and Burb content strategist, David Hershkovits. As cofounder John Kaye says, â€śWeâ€™re big on experiences and making people feel something when they see the brand, buy the clothing, when they listen to the podcast.â€ť The goal is to offer, â€śthe lifestyle of smoking weed without being the stereotypical stoner,â€ť he adds. The company wants the bud to penetrate not only the mental psych of its clients but also everyday life.Â shopburb.com.