Burger chain Carlâs Jr. said Wednesday it will test a CBD-infused cheeseburger for one day â on 4/20, of course â at one restaurant in Denver, and in time for breakfast.
The burger, which will be called âThe Rocky Mountain High: CheeseBurger Delight,â will feature two 100% charbroiled beef patties, topped with the chainâs Santa Fe Sauce mixed with CBD oil. It will also feature pickled jalapeĂ±os, pepper jack cheese and the chainâs Crisscut fries, all between a premium bun.
It will be sold only on April 20, which is widely accepted as the counterculture holiday for marijuana enthusiasts, at only one Carlâs Jr. restaurant, located at 4050 Colorado Blvd., in Denver. The burger will be available starting 6:00 a.m. Mountain Time, until closing time. The price will be, little surprise here: $4.20.
âThe new Rocky Mountain High: CheeseBurger Delight ties back to our core strategy of being the first to bring bold and unexpected flavors that are at the forefront of hot restaurant trends to a quick service menu,â said Patty Trevino, senior vice president of brand marketing.
Colorado is one of 10 states where recreational marijuana is legal, but there is some confusion over the legality of CBD.
Cannabidiol, known as CBD, is a non-intoxicating cannabis ingredient. It is approved by the Food and Drug Administration for treating epilepsy. But the FDA still considers CBD as a drug ingredient, and therefore it is illegal to add it to food and health products without approval.
âWe have reviewed the issues surrounding hemp-derived CBD oil and will be offering it on 4/20 at one location in Denver, a city which has been a trailblazer in the CBD movement,â said a Carlâs Jr. spokesperson said in an emailed statement to MarketWatch.
Carlâs Jr. is a wholly owned subsidiary of privately held CKE Restaurants Holdings Inc., which is also the parent of the Hardeeâs restaurant chain.
Last month, CVS Health Corp. CVS, -2.52% Â said it started selling CBD products in eight states, and fellow drugstore chain Walgreens Boots Alliance Inc. WBA, +0.55% Â reportedly plans to start selling products with CBD as well. SoulCycle also said it started selling a CBD lotion.