Online commerce platform Shopify is now moving into the U.S. CBD space, expanding its hemp-derived CBD product movement in Canada and harnessing the momentum behind the 2018 Farm Billâ€™s passage.
CBD product manufacturers and retails in the U.S. will now have access to Shopifyâ€™s suite of marketing tools, including online features like Store Design Experience, Reliable Payment and Shipping Providers. All told, CBD sales will join the platformâ€™s 800,000+ merchants worldwide as hemp-derived products quickly grow more popular among mainstream consumers.
Regulatory uncertainty abounds in the CBD space, of course, but the legal underpinnings are there for an e-commerce company to find room to grow. The 2018 Farm Bill legalized hemp and its whole-plant chemical constituents.
â€śIt wasnâ€™t that we had to adjust Shopify,â€ť Loren Padelford, general manager of Shopify Plus, told Adweek. â€śIt was this industry adjusted itself where Shopify made the most sense.â€ťÂ
The platform pointed to Josie Maran Cosmetics as an early entrant into Shopifyâ€™s CBD offerings. â€śThis is an exciting time for the CBD skincare industry. Consumers are eager to connect with us and try our Skin Dope products. Until recently, we didnâ€™t have a simple solution to manage and sell our CBD Oil and Hemp Seed Oil assortment online,â€ť Roger Wason, director of e-commerce for Josie Maran Cosmetics, said in a public statement. â€śShopify has helped us focus more on our relationships with our consumers and growing our business.â€ť