Former New England Patriots star Rob â€śGronkâ€ť Gronkowski is getting into the CBD game.
The retired Pats tight end announced on Tuesday that he has joined Abacus Health Products as a spokesman for its cannabis-derived CBDMEDIC pain relief products.
â€śIâ€™m excited to partner with Abacus â€” a company that I truly believe in, and start a new chapter of my career as an advocate for CBD in recovery,â€ť Gronkowski said.
Gronk won three Super Bowls with the Patriots, but he also sat out 29 regular-season games during his NFL career due to various injuries.
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â€śDuring my career, I pushed myself while recovering from nine surgeries and countless injuries,â€ť he said. â€śI was in near constant pain and needed to make a change. Once I retired, I looked for better and more natural ways to recover and discovered CBDMEDIC. These products have helped me safely manage pain better than anything else Iâ€™ve tried. Building on my own experience with CBDMEDIC for pain, Iâ€™m inspired to work with the company to introduce new CBD products to the market.â€ť
During a news conference, Gronkowski said he would appeal to various sportsâ€™ governing bodies to allow players to use CBD.
Abacus makes its over-the-counter topical medications with CBD, or cannabidiol, a cannabis extract that doesnâ€™t cause a high, but is essential for medical marijuana. Its legal status is a little iffy, varying from state to state.
â€śWeâ€™re proud to parent with one of footballâ€™s greatest tight ends of all times,â€ť Abacus CEO Perry Antelman said. â€śGronkâ€™s passion for living life to the fullest while maintaining a health, natural and pain-free lifestyle aligns perfectly with the mission of our company. Abacus is focused on providing safe, natural and effective relief for millions of Americans in need of recovery.â€ť
Rob Gronkowski, CBDMEDIC (Source: Abacus Health Products Inc.)
The company didnâ€™t disclose how much itâ€™s paying Gronk, but it did say heâ€™ll get 302,835 subordinate voting shares in the business, with the option to buy another 36,555 at $15 per share.
Gronkowski has dipped his toes into a number of different businesses. His Gronk Fitness sells workout equipment. He partnered with a party bus company to rent out an officially-branded â€śGronk Bus.â€ť He also sells Gronk apparel.
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