Mary’s Nutritionals, a maker of¬†cannabinoid-infused wellness and beauty products, said Wednesday that it’s partnered with popular lifestyle brand Free People to sell a variety of hemp-derived CBD products.
Through the partnership, Mary’s Nutritionals CBD products will be sold in Free People¬†retail locations in Palm Springs, California and Burlington, Vermont. The products include transdermal gel pens and patches for topical pain relief, a muscle freeze for aches and body strain, bath bombs¬†and a burnout spray for dehydrated skin.
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Consumers are showing increased interest in¬†CBD products, and wellness and beauty products in particular. The federal legalization of hemp-derived CBD at the end of 2018 served as another catalyst for consumer interest.¬†
Jefferies estimates the CBD beauty product market could reach $25 billion within a decade and amass 15 percent of the total skincare industry.¬†
Partnering with a popular lifestyle brand allows Mary Nutritionals to keep its market position in times when larger companies are entering the CBD space¬†and CBD companies are establishing partnerships with traditional retailers.
For example,¬†Green Growth Brands Inc (OTC: GGBXF)¬†recently partnered with footwear retailer DSW Inc. (NYSE: DSW) to sell its Seventh Sense CBD products in multiple locations across the U.S. At the same time, major beauty product companies like¬†Ulta Beauty Inc (NASDAQ: ULTA) and¬†Estee Lauder Companies Inc (NYSE: EL) are releasing their own CBD offerings.¬†
On March 29 and April 6, Free People and Mary’s Nutritionals will host events at locations in¬† Palm Springs, California and Burlington, Vermont,¬†respectively,¬†where they will feature product presentations and demonstrations to educate consumers about the benefits of CBD and incorporating it into their wellness routines.¬†
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