Kourtney Kardashian is getting into the beauty world, following in her sister Kim Kardashian and Kylie Jennerâ€™s successful footsteps. Her first entry into the skincare business is a CBD serum meant to change the texture of the skin in order to fight aging.
Kourtney revealed the launch of her Hora x Poosh Hyaluronic Halo + CBD Serum with an Instagram post on Friday featuring a fresh-faced look. The Keeping Up with the Kardashians star wore nothing but a white sheet and natural-looking makeup to push her new product.
â€śIâ€™ve become an even bigger fan of hyaluronic acid for my skin over the past year. It has completely transformed my texture and tone, and I have fallen more in love with it during our creative process while the @poosh team and I have been testing and tweaking formulas,â€ť she wrote.
The CBD serum comes along with a derma roller, which costs $26, while the serum itself is $50. Kourtney says the fine-needled roller makes all the difference when it comes to improving her skinâ€™s texture.
â€śUsing the Derma Roller only enhances the effects of the serum, so the combination is magical. Ahhhhh I love this serum so muchâ€¦I CAN NOT wait for you guys to try it and hear what you think!â€ť she captioned the post.
The Poosh serum will be available only online starting Thursday, September 12 at 9 a.m. PST, and so far, it sounds like fans canâ€™t wait to get their hands on the stuff.
â€śI know how much you personally tried each and every serum â€” and made sure it had clean ingredients for everyone!â€ť commented one follower.
Experts say that there probably isnâ€™t much benefit to using CBD on the skin as an anti-aging technique, according to Self. CBD, which has become a trendy product in recent years, appears in everything from lip moisturizers to anti-anxiety oils. While there appears to be some evidence that it can act as an anti-inflammatory, may help with anxiety, and has positive benefits for those suffering from seizures, thereâ€™s not really any evidence that it helps on the skin.
Researchers say that you are probably better off using a more traditional (and affordable) moisturizer, but there likely isnâ€™t any harm in trying one with CBD oil in it.
Kourtneyâ€™s CBD serum joins her other Poosh health products, including a hair turban that she says she uses when doing her skincare routine, along with a few health supplements, and a water bottle.