By Pet Business Staff
Kadenwood, LLC, a consumer seed-to-shelf CBD company, plans to expand into pet focused CBD products and revealed that market expert Cristina Weekes will serve as president of the new pet products division, Kadenwood Pet.
The new products will utilize Kadenwoodâ€™s pure hemp-derived CBD oil, containing no THC, produced through its proprietary farming methods.Â
Following the success of Kadenwoodâ€™s first product introduction, performance-oriented CBD sports cream LEVEL SELECT, the Kadenwood Pet division will focus on the science-based product development of safe and efficacious products serving the canine and feline population.Â
Weekes brings over a decade of pet category experience and twenty years of leadership in the CPG space to Kadenwood, having worked with brands including Kraft, Sara Lee and Nabisco. Weekes previously held the role of general manager at Central Garden & Pet, overseeing all functions of the business during her tenure. She has a proven track record of success in the category, having already led the due diligence, acquisition, and integration of two pet product companies. Her work has earned her several industry honors, including the 2013 Best New Pet Product of the Year, the 2013 Reggie Brand Activation Award, the 2014 Pet Product Business Award, and the Telly Award for Best Public Service Announcement. With an understanding of M&A, profit growth, national brand scaling and more, the new Kadenwood Pet division will benefit from Weekesâ€™ expertise in EPA, FDA and NASC Pet Health & Wellness experience.
â€śAs we continue to grow the Kadenwood brand, introducing product offerings and expanding into new categories, we look forward to tapping Cristinaâ€™s deep industry experience and insights in scaling trusted brands within the pet category,â€ť said Erick Dickens, CEO and co-founder of Kadenwood, LLC. â€śWith an impressive track record of business development through her M&A success and brand scaling experience in the space, she will be an essential asset in growing the Kadenwood Pet product portfolio.â€ťÂ
â€śI look forward to joining a team already leading in innovation as it expands into this new category,â€ť said Cristina Weekes, president of Kadenwood Pet. â€śIâ€™m confident that Kadenwoodâ€™s commitment to producing industry-trusted, safe and effective products meeting the highest quality CBD production standards will position it for success in the pet wellness market.â€ť
Kadenwood Pet will announce its first product launches in early 2020, which will reflect Kadenwoodâ€™s industry best standards, offering consumers a trusted option in CBD pet care that utilizes high-efficiency CBD and meets top regulatory compliance requirements.