If you havenâ€™t heard of CBD, chances are, you havenâ€™t been paying attention. The hemp derivative has become one of the fastest, commercialized substances. From Kim Kardashian West hosting a CBD-themed baby shower to every local smoke shop carrying some form of the substance, CBD advertising is everywhere, but it seems thereâ€™s no way to differentiate what is real and what is fake.
Not all CBD is created equal, according to Boulder Botanical and Bioscience Labs. According to the lab, some CBD products have tested as containing close to no CBD, even testing positive for olive oil instead. So the group created a label to clearly assign confidence to CBD manufactured in their walls.
The Biova Hemp Seal of Assurance is aiming to set a standard for the CBD industry to followÂ and is one way consumers can make sure the product theyâ€™re buying is genuine. Boulder Botanical and Bioscience Lab COO and Co-founder, Maruchy Lachance, told Newsweek why this information is so important.
â€śWhatâ€™s critically important is for consumers to research whereâ€”and howâ€”the CBD product was manufactured,â€ť she explained. â€śAs of yet, this industry doesnâ€™t have the benefits of regulations and standardization; therefore, a great deal of the responsibility falls on the manufacturer to ensure best practices and safety standards. Itâ€™s up to the consumer to hold companies accountable by being mindful when shopping for these products and making informed decisions about purchases.”
Thereâ€™s more to CBD consumption than just choosing a random product to reap the benefits. Knowledge of the substance and its manufacturing can play heavily into how well it works for relaxation or pain management. â€śThe most important advice I would give anyone thinking about trying CBD is to educate yourself,â€ť Lachance said. â€śThere are many publications available from reputable organizations that speak to the benefits of CBD in the human body. Take some time with online research, look for articles in peer-reviewed.â€ť
CBD is known to cause an increased sense of relaxation without the â€śhighâ€ť feeling that comes with cannabis consumption. Itâ€™s also used to soothe aches and pains. The substance is also advertised as a helpful tool in dealing with mental illness, like anxiety and depression.
To Lachance, the wave of CBD use reflects an understandable shift away from retail medications. â€śUnlike a lot of products I have worked with in the nutraceutical sector, CBD is popular among all age groups, and thereâ€™s also interest in potential benefits for pets,â€ť she explained. â€śTime and time again, our customers favor having a more natural and healthier alternative to over-the-counter (OTC) or prescription medications. This is evident in the fact that this industry is mostly consumer driven.â€ť