As perhaps the worldâ€™s most identifiable hippie, David Crosby saysÂ his face belongs on a package of pot.
The 77-year-old singer-songwriter is pursuing a cannabis licensing opportunity under the working name â€śMighty Croz.â€ť
â€śMy face, my mustache, my balding head and my white hair have been on all these records for 50 god—- years, so Iâ€™m hugely recognizable; more so even than I am famous,â€ť the co-founder of Crosby, Stills, Nash & Young and The Byrds tellsÂ Benzinga.
The number of people who recognize Crosby far exceeds the number who can name the bands he played in, he says.
â€śI figure, why not put that on the front of Â a pot package? If youâ€™re walking into a dispensary and you see my face smiling up at you, youâ€™re likely to try it. And thatâ€™s a good thing.â€ť
Crosbyâ€™s career is shrouded in pot smoke, from songs like â€śEight Miles High,â€ť â€śWooden Shipsâ€ť and â€śAlmost Cut My Hairâ€ť to playing the major festivals of the 1960s: Monterey Pop, Woodstock and Altamont.
Crosby has been on a prolific songwriting run since Crosby, Stills & Nash disbanded two-and-a-half years ago.
His fourth album since 2014, â€śHere If You Listen,â€ť is a collaboration with Becca Stevens, Michelle Willis and Michael League thatâ€™s set for an Oct. 26 release. Crosby kicks off a fall American tour Nov. 2 at the Neptune Theatre in Seattle.
The musicianâ€™s move into the cannabis business follows other lifelong pot enthusiasts-turned-cannabis entrepreneurs such as Tommy Chong, and comes as the recreational weed industry is scaling up and consolidating â€”Â a factor Crosby saysÂ is fundamental to the stability and long-term potential of his brand.
â€śIâ€™m going to approach it from the highest level. Iâ€™m going to market and advertise my brand a level to people who are intelligent and have sophisticated taste,â€ť he says.Â
â€śMighty Crozâ€ť is aimed at both baby boomers who grew up with Crosbyâ€™s music and their children.Â
While itâ€™s a recreational marijuana brand, Crosby is also eyeing the mass therapeutic potential of cannabidiol, or CBD.Â
â€śAs much as people just want to get high, I think youâ€™re going to find that CBD â€” once itâ€™s refined, concentrated, packaged and marketed â€” is going to become a hugely successful painkiller,â€ť he says.
Opioid addictions can take hold in a matter of weeks, and NSAIDs like aspirin and ibuprofen are hard on the kidneys and liver, Crosby says. He termed CBD products â€śa new family of painkillersâ€ť that are coming to market without the potential for addiction or organ damage.Â
â€śIf youâ€™re going to get high, I think marijuana is the way to go,â€ť Crosby says. â€śIt doesnâ€™t seem to have any real serious side effects and it does definitely help me go to sleep. I know thatâ€™s what I use it for.â€ťÂ
Benzinga editor Dustin Blitchok contributed to this story.Â
Photo: David Crosby performs at City Winery in Chicago July 22, 2014. Photo by Dustin Blitchok.Â
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