âWe are closely watching the growth ofÂ non-psychoactive CBD as an ingredient in functional wellness beverages around the world,â says beverage giant
TheÂ Coca-ColaÂ Company has publically stated that it is âclosely watching ânon-psychoactive CBDâ in response to speculation that it is interested in marujana as a possible ingredient in its beverages. In a statement released on 17 September clarifying its position, the company said, âWe have no interest in marijuana or cannabis.Â Along with many others in theÂ beverageÂ industry, we are closely watching the growth ofÂ non-psychoactive CBD as an ingredient in functional wellness beverages around the world. The space is evolving quickly. No decisions have been made at this time.â
Non-psychoactive cannabidiol, or CBD, is the ingredient in marijuana that can be used to tackle pain, but that doesnât get users âhighâ. Scientists at Oxford UniversityÂ are currently researching its medicinal benefits, with evidence to date from other sources claiming it may be an effective treatment for disorders including inflammation, epilepsy, nausea and vomiting, schizophrenia and anxiety.Â
Coca-Cola is certainly not alone in its interest in the ingredient. As US states and Canada legalise its recreational use and companies aim for product diversification in stagnant markets, aÂ report onÂ Bloomberg.com highlights other beverage companies actively investing in marijuana companies. These include Corona beer brewerÂ Constellation Brands Inc., which has announced it will spend $3.8 billion to increase its stake inÂ Canopy Growth Corp., the Canadian marijuana producer with a value that exceeds C$13 billion. Bloomberg also reports that Diageo PLC, maker of Guinness beer, is holdingÂ discussionsÂ with at least three Canadian cannabis producers about a possible deal, and that Heineken NVâs Lagunitas craft-brewing label has launched a brand specialising in non-alcoholic drinks infused with THC, marijuanaâs active ingredient.
Bloomberg reports that shares in Aurora Cannabis Inc, with whom Coca-Cola is said to be in talks, saw the formerâs shares jump by as much as 23 per cent to $8 on Monday of this week. Stocks in similar companies benefited from the knock-on effect, with Tilray Inc. adding as much as 9.4 per cent to its value in response to Coca-Colaâs interest stated interest in CBD.