The booming CBD industry will build on its push toward mainstream acceptance at the Indy 500 later this month when New Mexico-based CBD products maker Craft 1861 sponsors the Carlin race team in one of the first deals of its kind in major professional sports.

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Craft 1861’s name and logo will be displayed on Carlin’s cars during the prestigious race, building on a partnership that began during off-season test runs earlier this year, FOX Business has learned. The company sells various hemp-based CBD products, including massage lotions and creams, which are geared toward athletes.

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