Casino resort at former Bristol Mall could transform region’s economy

BRISTOL, Va. — A $150 million resort casino proposed for the Bristol Mall could have a “transformative” impact on the city, region and state economy, its backers said Thursday.

But, they warn, the window of opportunity is narrow.

Jim McGlothlin and Clyde Stacy — former high school classmates, coal barons and longtime Southwest Virginia business leaders — are behind the proposal to create a 100,000-square-foot casino in part of the vacant 540,000-square-foot retail center on Gate City Highway. McGlothlin and Stacy envision establishing a massive resort with a hotel, restaurants, shopping, entertainment and family attractions on the 49-acre site.

All they need is for the Virginia General Assembly to legalize gaming in the commonwealth.


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Bristol Virginia businessman Jim McGlothlin talks about the possible development of the Bristol Mall property into the Bristol Resort and Casino.

On Thursday, McGlothlin, Stacy and their team sat down with the Bristol Herald Courier to explain their plans in great detail and answer questions.

“Clyde and I were talking one day, and he told me about this concept. He said a casino, and I thought how hard this will be to do — but it immediately flashed in both our minds what it would do for the city and the area,” McGlothlin said.

He cited recent industry closings, low wages, limited job opportunities, the depressed economy of much of Southwest Virginia and an ever-growing need.

“It would solve our problems. It’s overwhelming how the match of the need coincides perfectly with something like the casino,” McGlothlin said.

The project, named Bristol Resort and Casino, would create an estimated 2,000 initial jobs and grow to 5,000 or more with an average annual salary of $46,000, McGlothlin said. Plans include building up to 1,000 hotel rooms and a conference center.

“Not one dollar is coming from the city of Bristol, the state of Virginia or the federal government. Clyde and myself are going to put all the money up for this,” McGlothlin said — something both men say they’re proud of.

“We’ve been blessed to be big winners in some of our businesses — and we could be big winners, as well, don’t get me wrong,” McGlothlin said. “But it would be a $30 million annual income for the city of Bristol, not counting the gambling tax. It would be like manna from heaven.”


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The former JC Penny’s store in the Bristol Mall.

The casino would likely be located in one of the former anchor stores, such as the former Sears or J.C. Penney locations. It would also be set up so that no children would be in the casino area. Instead, the businessmen plan to create children’s areas with games, activities and entertainment, including swimming pools.

Beyond the casino, plans include refilling the empty mall spaces with a mix of retailers, restaurants and other businesses to serve the estimated thousands that might flock there each day. The former movie theater complex could be converted to host live entertainment, including both regional and national acts.

Changing the law — soon

Virginia is one of seven states that doesn’t allow casino gambling, but the commonwealth does have a state-run lottery and allows horse racing and off-track betting at four sites, according to the Virginia Equine Alliance.

A 2018 U.S. Supreme Court decision allows sports betting in all 50 states.

Neighboring states Kentucky and Tennessee also don’t allow casino gambling, but North Carolina, West Virginia and Maryland do. The nearest casino is about 130 miles away in Cherokee, North Carolina.

McGlothlin and Stacy said they have had some preliminary conversations with city officials and some members of the Southwest Virginia legislative delegation.

“I would say we got very big enthusiasm from most of them. We didn’t ask them what they’re going to do,” McGlothlin said, adding that he and Stacy have yet to present details to the legislators of a just-completed study prepared by Chmura Economics and Analytics of Richmond.

They plan to ask the City Council for a vote of support before sitting down with state lawmakers and asking them to support legislation to change state law. If there is no local support, the project ends there.

“One of the things the legislators we’ve talked to have told us — and they appear to be in favor — but they all say it’s got to have local support. If we don’t have the local support, it’s not going to happen,” Stacy said.

Asked about the casino last week, Sen. Bill Carrico, R-Galax, expressed doubt about both how receptive the General Assembly might be and his willingness to carry the legislation.

Stacy said there is reason for urgency.

“We about have to [get it approved in 2019] for this to work. If somebody opens a casino in Kentucky or Tennessee, then I think our opportunity evaporates,” Stacy said. “I know this will be before the Kentucky Legislature this coming year. Tennessee, once they realize what we’re trying to do, may do a special session or something because this is big. It would be big for Tennessee or Kentucky. But, if we get in first, it’s not likely anyone would put a casino any closer than Knoxville.”

If state approval does occur in spring 2019, it would take about 18 months to complete the first phase of mall renovations and improvements, with an opening date in late 2020 or early 2021. The second phase would include additional hotel rooms and the convention center, forecast for completion in 2024.

Last year a group called Raven Rock Entertainment entered into an agreement with the city of Jenkins, Kentucky, to locate a 150,000-square-foot gaming area and 300-room hotel in that tiny community near the Virginia border — about 80 miles from Bristol. That project needs an act from lawmakers in Kentucky, which already allows slot machines to operate at the state’s horse racing tracks.

Since neither Kentucky nor Tennessee currently allows gaming, this provides a golden opportunity for the casino project to attract those states’ residents to Bristol, Stacy said. They expect 80 percent of patrons to come from outside Virginia.

“We have a much larger need here for something. Yet they’ve already approved for Colonial Downs [a racetrack in New Kent, Virginia, that will soon resume racing] to be able to gamble,” Stacy said. “So why would they not approve this for Bristol?”

The study says…

The Sept. 6 Chmura study projects that in less than a decade — by 2027 — the casino-resort complex would generate an economic impact of $1.5 billion annually and 10,500 direct and indirect regional jobs. It could contribute $69.5 million in annual tax revenues — $41.2 million for Virginia and $26.8 million for the city — and save the state an additional $48 million due to reduction in payments for unemployment insurance and other financial aid programs, according to the study.

If fully built out in 2027, the study estimates the Bristol Resort and Casino would employ 5,200 workers and host about 4 million guests annually.

“It will take the casino to bring the traffic. Once we get the traffic, everything will work,” Stacy said. “We’re going to be heavy, heavy on the resort part with nice hotels and a convention center.”

Resort visitors are forecast to spend an average of $250 per day, including up to $91 outside the resort, according to the study. It estimates spending in Southwest Virginia and other parts of the state could reach $255 million on gas, food and drink, lodging and shopping.

And those figures are forecast to trend steadily upward from 2021 to 2027.

Stacy said they estimate it will cost $25 million to rehabilitate the mall interior and another $5 million for the exterior — but the structure is in excellent condition.

Other options limited

When Stacy and his group acquired the mall this past spring, their intent was to try to attract manufacturing or industrial-type firms.

They are also part of a group seeking a state license to establish a cannabis production and CBD oil dispensary in another part of the property — one of 10 applicants from Southwest Virginia seeking approval from the Virginia Board of Pharmacy. That decision is expected to occur later this month.

“Even if we get the cannabis approval, that would be 140 jobs. That’s nowhere near what we need,” Stacy said.

He said they spent much of the summer contacting companies and soliciting interest in operating in the Twin City. The results weren’t promising.

“We even looked at companies we could buy into and bring here, but we have not found any company large enough to make a difference,” Stacy said. “We looked at the possibility of bringing a theme park, but we couldn’t get the kind of people we would need to support it.”

Their intent with the resort casino is to hire as many local people as possible, McGlothlin said. Plans include an on-site day care center for the children of employees and a school to help employees learn the specific skills needed for many of the occupations.

“I am convinced the good that will come out of this is so much more positive than any weakness in it. And, run correctly by local leaders, like we are and local people who are going to put our money into it, we’re not going to risk doing something bad like somebody from out of state might do,” McGlothlin said.


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