The CBD market is projected to be a $20 billion industry by 2024 (BDS Analytics and Arcview Market Research) – It’s too big to be ignored. Today’s consumers can find CBD in countless products: infused water, soda, alcohol alternatives, wellness products, baked goods and gummies, mints, etc. You name it, CBD is coming for it.
Fortunately, any brand or company can be a part of the CBD market with the right resources and guidance because there is technology available that eliminates the typical setbacks of cannabinoid products.
Today, water-soluble emulsion technology enables even dispersion through the finished product which allows for a consistent and enjoyable experience for the consumer. Consumers demand better-tasting products with predictable onset and near-perfect dosing – and now they can get it, without additional sugars to mask the cannabis taste. Overall, the consumer’s experience is improved and more consistent from consumption to their sensory experience.
One of the most important steps that anyone can take as they move towards developing a CBD-infused product is to find and consult with the best possible supplier.
First, identify possible suppliers that you can begin talking to about product options and quality. Many product developers think the best way to find a supplier is through a cannabis-centric event; however, oftentimes the more established and science-based suppliers will be at beverage and ingredient events. Check out SupplySide West, ExpoWest, and BevNET Live – among others. A CBD supplier cannot fake it in a room full of food and beverage product development professionals. A CBD supplier that isn’t taking a food science approach to developing a beverage simply won’t be able to provide you with the required information to ensure a safe and quality product.
Once you are in touch with a possible supplier, it’s important to walk into any meeting or discussion with good background information. If you are prepared with some understanding of CBD and the market, you’ll be able to ask the questions needed to determine if it’s a good fit. Below are key questions and context that will help you make the right choice:
Currently, the highest quality water-soluble emulsion is meeting (and exceeding) food-grade stability testing up to 12 months.
What to confirm:
What to confirm:
Since the CBD space is still in its adolescence, it’s important to ensure that the CBD supplier is compliant with all FDA regulations and applying a ‘food science perspective’Â to the production procedures. Suppliers who are not taking necessary precautions can be problematic for the longevity, scalability, and success of a brand.
What to confirm:
Today, there are emulsion technologies available that allow small and large batch dosing with seamless integration.
What to confirm:
Each CBD form impacts the taste, smell, and texture of the finished product. These forms can impact the added ingredients, mainly sugar and flavor additives, and overall nutrition of the finished product.
What to confirm:
As the demand for CBD products continues to grow, it’s never been more important to choose the right supplier. Failure to do so could result in a brand failure that ultimately costs you customers in the long-term. Establishing a foothold in the market today means you should be focused on building a safe, quality product with the right partners — one that will allow your brand to grow as the market develops. Remember to do your homework, ask the right questions, and ensure that all safety and regulatory standards are in play. An experienced supplier should be prepared and able to guide you through the process.
Source: https://www.fooddive.com/spons/bevnet-exploring-cbd-for-your-product/566723/