2020 Wellness trends – Business Mirror

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As early as October of last year, some of the biggest online publication around the globe had already released their forecast about the biggest trends in the health and wellness industry. This $200 billion industry is cautiously monitored by its stakeholders. Being able to know what is happening in the business and where it is going in the years to come gives the players an advantage to get a bigger slice of the pie.

The Health&Fitness gathered the reports of the three reputable online sites, which they think would give a big impact on the wellness trade this 2020.

The biggest wellness trends for 2020 according to wottwellness.com

• Embrace bedtime stories

We all know that our reliance on screens is doing us no favors when it comes to falling asleep, with countless books and apps devoted to improving our “sleep hygiene” or reducing the impact of blue light. But what if the best way to ensure some shut-eye were to revert to the childhood practice of bedtime stories? A host of apps and podcasts make it simple to get your story fix (should your partner not be up for reading to you), from Calm’s Blue Gold, read by Stephen Fry, to Sleep With Me, in which host Drew Ackerman chats away in a soothing fashion that makes staying awake really quite tricky. Get into the mood with a restorative pre-bed bath using the new De Mamiel Altitude Bath Soak, which has been created as an antidote to the hectic nature of modern life.

Sleep tracking apps could be causing “orthosomnia” and actually making you more tired than ever

 • Make the most of the great outdoors

In the Pinterest 100 Report, which rounds up the top trends to try in 2020 based on search terms, spending time in the big outdoors emerged as a key pursuit for the new year. “Nature is the perfect antidote to digital fatigue, artificial lighting and sitting culture,” the report said, flagging “bushcraft camping,” “nature travel” and “rockhounding” as terms which have seen a big boost in search. Call it eco therapy, call it forest bathing—just get outside and reconnect with nature. In fact, a 2019 study led by the University of Exeter Medical School found that a two-hour “dose” of nature per week boosts health and well-being, so treat it like your five-a-day.

Rewilding is the exciting new wellness trend you need to know

• Drink smart

With more and more of us going alcohol-free, the drinks industry has done itself proud in terms of the great offering of nonalcoholic options on sale now. Seedlip’s distilled “spirits” mean that you’re no longer left with only a Shirley Temple for company when you fancy a mocktail, while Fortnum & Mason’s Sparkling Tea makes a good dupe for bubbly, with its delicate blend of jasmine, darjeeling and mint, and the added bonus of a poppable cork. If you’re still drinking alcohol but trying to find healthier options, swap sugary mixers for good-for-your-gut kombucha. London-based brand Momo Kombucha makes an elderflower version that tastes great with gin.

Why we’re all going semi-sober and embracing a wellness trend called “healthy hedonism.”

• Get to know nootropics

Do you know what nootropics are? Well, you’re about to: already a big deal in the US, nootropics are just starting to make wave here and are set to go stratospheric in 2020. While research on their effects is relatively scant so far, nootropics are substances believed to improve cognitive function and energy. Perhaps, the most famous of them all is caffeine, but you might find more luck with a supplement than you will by doubling your latte intake. Glow Bar sells powdered herb products which can be added to smoothies and hot drinks, including the nootropics Ashwagandha and Cordyceps.

• Pins and needles

Since cosmetic acupuncturist Sarah Bradden started offering her Signature Facial and Body Balancing Treatment at Harvey Nichols, just about everyone in the beauty industry has paid a visit. We predict a rise in popularity of this clever approach to needles, which combines the cosmetic (increased collagen growth, reduced redness and improved definition) and the holistic (many clients report improved sleep and relaxation, as well as an improvement in skin issues, such as dermatitis). The only downside is that you’ll have to move fast for an appointment…

Acupuncture completely helped me de-stress: Here’s everything you need to know about how it can help you, too

• And breathe…

Despite breathing being something we do all day without thinking about it, breathing mindfully can actually make a big difference to our well-being. What’s more, it’s something you can do on the go—in waiting rooms, on the bus, and even in the Topshop changing rooms when the January sales crowds get too much. For 2020, make it your resolution to take a few moments to focus on your breathing every day. Glamour loves The Breathing App, founded by Deepak Chopra and yoga teacher Eddie Stern, which aims to recreate the same rate of breathing that Buddhist monks and yogis enter into while meditating.

• Expand your CBD repertoire

Our fascination with CBD-based products is going nowhere. As well as CBD oils and CBD skin care, companies like The Chillery stock products ranging from CBD chocolates to bath bombs, lip glosses to tampons. Predicting the path that the substance will take in 2020, The Chillery’s Co-founder and Managing Director, Marisa Schwab says “we will see a spotlight on addressing mental health through CBD and other powerful natural remedies,” as well as flagging CBD-infused bath bombs, pillow mists, candles and face masks as “revamped ways to intentionally take out time for ourselves and create powerful self-care rituals, all while experiencing the therapeutic benefits of CBD.”

Cannabis oil is the latest ingredient taking the beauty world by storm, but is it worth the hype?

Byrdie.com’s 9 wellness trends we’ll be seeing everywhere in 2020

• Active Recovery

After years of pushing ourselves to the max in workouts, it looks like we’re finally getting on board with fitness recovery. This doesn’t mean we’re dropping intense workout sessions altogether, but we’re working harder to add a bit of much-needed TLC into the mix. “We’re shifting our attention and our off-days to recovery options, like cryotherapy, stretching, IV therapy and acupuncture,” says Amanda Freeman, the founder and CEO of SLT and Stretch*d.

Personal trainer Nick Liguori says we’ll see more technology pop up in 2020 that helps us recover after intense workouts—much-needed relief for overworked muscles and joints. Recovery studios will be popular, too, with lots of options to help us relieve tightness and tension, repair our bodies and perform at our peak. Let this be the year you lean into foam rolling, stretching, massage and more, whether at home or at a studio, like Recover.

• Alcohol-free drinks and bars

There’s been a noticeable shift in millennials cutting back on drinking in the past year, and if the amount of nonalcoholic beverages on the market is any indication, this is going to continue into 2020. “There has been some research and polls indicating that young people are becoming more and more interested in nonalcoholic social events,” says Amanda A. Kostro Miller, a registered dietitian with Smart Healthy Living. “With this being known by beverage companies, I anticipate more nonalcoholic products coming to market and being offered in restaurants and bars.”

Don’t be surprised if you see more completely alcohol-free bars, like Getaway in Brooklyn, New York, as well as restaurants and bars that are ramping up their non-alcoholic drink options, like San Diego speakeasy Raised by Wolves. You’ll have plenty of choices on store shelves, too, like the mocktails from Curious Elixirs, nonalcoholic spirits from Seedlip, and drinks from Dry Sparkling, Tost and Kin Euphorics.

• At-home workouts

One thing we’re seriously thankful for these days is that squeezing in a solid workout doesn’t even require leaving the house. People cycled 2019 away with Peloton and streamed endless classes online, and it looks like 2020 will be no different. There’s no denying that Mirror (a literal mirror hung in your home that streams workout videos) and other on-demand technologies are infusing a heavy dose of convenience into the workout game.

“Thanks to technology, people are no longer tied to a set schedule or location to meet with a trainer,” says ACE-certified personal trainer Victoria Brady. “Now they are able to easily access workout videos, reference guides, and receive 1:1 coaching and motivation right from their phone.”

Anna Kaiser, a personal trainer and founder of AKT, says that we’ll see a lot more options in 2020 as fitness influencers and studios launch their own content platforms. “Many companies are taking a nod from Peloton and investing real funds (multimillions) into their at-home digital offerings,” she says. Obé, a celebrity-loved live and on-demand fitness class subscription service is another popular option.


“With the launch of concepts like Rumble [Training], we expect high-intensity interval workouts to continue to be a top workout choice in 2020,” says Yelp in it’s 2020 Wellness Trend Report.

Rumble Training will have you seriously sweating as you split your time between strength training and running on custom Technogym Skillrun treadmills, packing a serious workout into 45-minutes. Other studios, like Tone House and Barry’s Bootcamp, also deliver on the intensity front if you’re curious to join the masses and give this kind of workout a shot in the New Year.

• International wellness retreats

Vacationing simply to relax or explore a new destination is almost never a bad idea, but many travelers are all about infusing their vacation with a bit—or maybe a lot—of wellness these days. In 2020, wellness travelers will continue to be drawn toward trips that combine fitness and mindfulness, like Yoga For Bad People’s yoga retreats to stunning locations in Uruguay, Tanzania and Cuba; Aro Ha’s wellness adventure retreats in dreamy Queenstown, New Zealand; and Mountain Trek’s wellness retreats designed to help you reset and avoid burnout in beautiful British Columbia.

• Plant-based eating

You may have heard enough about the Impossible Burger or Beyond Meat by now, but plant-based foods are here to stay. We’ll see more plant-based options at restaurants and fast-food chains, more meat-alternatives in supermarkets and restaurants (Good Catch, a fish alternative, and plant-based “chicken” from Abbot’s Butcher are two examples), and more meals cooked with whole, plant-based foods as interest in plant-based eating continues to rise in 2020.

“There is so much compelling research demonstrating the importance of having plants be a significant part of everyone’s meals, from reduced risk of developing chronic illnesses to improved management of diet-related chronic illness,” says registered dietitian Maya Feller. “Plant-based eating is here to stay.”

• Conscious consuming

People will continue to take a stronger interest in the environmental impact of the food they put on their plates in 2020, which could mean learning more about where our food comes from, how it’s produced, and how it impacts the environment and other people. “Within the next year, we can expect to see companies put more of an emphasis on sustainable products that use less resources, have minimal impact on the environment, and produce less packaging and waste,” says Josh Axe, a clinical nutritionist and doctor of natural medicine.

This trend will grow as people see how their food choices affect the environment and seek out ways to reduce their carbon footprint. “Eating more plants and purchasing animal products from more responsible and sustainable sources is something we can all do,” Feller says.

• More CBD everything

If it feels like you heard about CBD constantly in 2019, you’re not alone. But this trend isn’t going anywhere—according to Yelp trend expert Tara Lewis, CBD products and treatments will continue to be popular in 2020. CBD pervades so many areas of the wellness industry, from food to skin care to body work and beyond. In 2020 we’ll continue to see an interest in CBD skin-care products like body oils and salves from Lord Jones and Daughter of the Land, CBD massage treatments, CBD-infused food and drink products, ingestible CBD oil from Beam and other brands, Kush Queen CBD bath bombs…the list goes on.

• Soul nurturing

As we saw with active recovery, treating our bodies with kindness will be a popular practice in 2020; another way of achieving this is through mindfulness. According to ClassPass’s 2020 Fitness Trends, “soul nurturing” is in next year.

“From guided sound bath meditations to breathing classes, workouts are no longer limited to physical activity,” says Nicole Wolfe, head of corporate programs at ClassPass. “As people look for tools to manage stress and anxiety, they’ll increasingly prioritize spiritual well-being through classes devoted to meditation, breathing and stretching.”

Beyond popular yoga and mindfulness classes in studio, people will also take their practices home with headspace, Insight Timer, and other apps available at our fingertips.

The biggest wellness trends for 2020 by harpersbazaar.com

• CBD skin care: 367% increase in searches

The boom in sales of CBD products is testament to the increasing crossover between the beauty and wellness industries, and when it comes to CBD skin care specifically, both high-street and premium brands are utilising the ingredient in their droves.

“CBD [cannabidiol] is essentially the non psycho-active strain of cannabis or hemp,” says Mason. “It’s sourced in a different way to marijuana and does not contain THC, so it is therefore perfectly legal and is in no way psychoactive.”

Available in drops and in edible form, too, CBD is specifically used in skin-care products for its healing properties because of its anti-inflammatory properties. In fact, “many acne sufferers are turning to CBD as it calms the skin, eases redness and aids in cell renewal,” continues Mason. It’s also touted as a good antiaging ingredient because it is an antioxidant.

• Sound bath healing: 285% increase in searches

Just as meditation and mindfulness have become increasingly popular as individuals attempt to tackle anxiety and take more time for reflection, sound healing—which works in a similar way—has started to enter mainstream culture.

The practice involves “bathing” in sounds that are often produced by crystal bowls or instruments tuned to specific frequencies. These frequencies are said to trigger certain areas in the brain which help you relax and release tension. That’s why you’ll often see sound bath healing combined with meditation and yoga practices. There are even opportunities to experience it during a blow-dry, too.

“People often think that sound baths are a little off the beaten track if they are seeking a therapy to calm the mind,” explains Mason. “However, Sound Baths ignite the alpha and theta brainwaves. Alpha waves are known to increase creativity and suppress depression; while theta brain waves occur mostly when we are asleep, and are the brain’s doorway to learning and memory. In my opinion, the popularity of sound baths is only set to rise and receive the same growth as the likes of yoga and mindfulness.”

• Virtual wellness: 242% increase in searches

“Not having enough time’ is no longer a good enough excuse to miss out on self-care as in 2020, “Virtual Wellness” looks set to become increasingly popular. And just in time, as the rising searches for “remote wellness,” away from traditional studios or sessions, points to a growing need and desire to improve our wellbeing wherever we are.

“Virtual wellness opens the gates for consistent wellness within the home, as well as a medium to obtain a hit of endorphins 24/7,” states Mason. “For example, people want their workouts to align with the flexibility of their everyday routines. The likes of interactive mirrors can showcase everything from yoga, boxing and barre to cardio boot camps, but they can be costly.”

Other options, which are already well established, include interactive well-being journals or meditation apps—which look set to become as integral to our lives as our regular social-media feeds.

• Breathing Apps: 219% increase in searches

As mentioned above, apps give individuals that craves for accessibility and its through them that we are starting to properly consider our breath (which, despite being the most important action of the body, is often overlooked).

Studies have shown that practicing just 25 minutes of breathing techniques can calm the mind, improve cognitive function and boost energy levels, which is one of the reasons it’s so important in activities like yoga. In app form, we can achieve this level of commitment more easily, as practice can fit into our daily routine—whether on your morning commute or just before you go to bed.

• Wellness retreats: 182% increase in searches

Holidays are increasingly becoming more about taking time away from your daily (stress-inducing) routine and having a moment for yourself, which means forgoing alcohol-soaked itineraries and even cultural excursions in favor of mindful retreats.

The trend is about more than just relaxing on a sun-drenched lounger, though (however, relaxing for many of us that might seem). From yoga and meditation, to silent stays and ayurvedic practices, these trips have physical and mental well-being at their heart, and use a wealth of different methods to have you thinking and feeling differently by the end of your stay.

While such retreats are available in the United Kingdom, the A-list have been partaking in international soul-cleansing adventures for sometime and, as the concept becomes more mainstream and less hardcore, there’s a multitude of luxurious yet wellness-driven hotels you can discover across the globe.

 Photos by Freepik.com

Source: https://businessmirror.com.ph/2020/01/09/2020-wellness-trends/

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