As early as October of last year, some of the biggest online publication around the globe had already released their forecast about the biggest trends in the health and wellness industry. This $200 billion industry is cautiously monitored by its stakeholders. Being able to know what is happening in the business and where it is going in the years to come gives the players an advantage to get a bigger slice of the pie.
The Health&Fitness gathered the reports of the three reputable online sites, which they think would give a big impact on the wellness trade this 2020.
We all know that our reliance on screens is doing us no favors when it comes to falling asleep, with countless books and apps devoted to improving our â€śsleep hygieneâ€ť or reducing the impact of blue light. But what if the best way to ensure some shut-eye were to revert to the childhood practice of bedtime stories? A host of apps and podcasts make it simple to get your story fix (should your partner not be up for reading to you), from Calmâ€™s Blue Gold, read by Stephen Fry, to Sleep With Me, in which host Drew Ackerman chats away in a soothing fashion that makes staying awake really quite tricky. Get into the mood with a restorative pre-bed bath using the new De Mamiel Altitude Bath Soak, which has been created as an antidote to the hectic nature of modern life.
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In the Pinterest 100 Report, which rounds up the top trends to try in 2020 based on search terms, spending time in the big outdoors emerged as a key pursuit for the new year. â€śNature is the perfect antidote to digital fatigue, artificial lighting and sitting culture,â€ť the report said, flagging â€śbushcraft camping,â€ť â€śnature travelâ€ť and â€śrockhoundingâ€ť as terms which have seen a big boost in search. Call it eco therapy, call it forest bathingâ€”just get outside and reconnect with nature. In fact, a 2019 study led by the University of Exeter Medical School found that a two-hour â€śdoseâ€ť of nature per week boosts health and well-being, so treat it like your five-a-day.
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With more and more of us going alcohol-free, the drinks industry has done itself proud in terms of the great offering of nonalcoholic options on sale now. Seedlipâ€™s distilled â€śspiritsâ€ť mean that youâ€™re no longer left with only a Shirley Temple for company when you fancy a mocktail, while Fortnum & Masonâ€™s Sparkling Tea makes a good dupe for bubbly, with its delicate blend of jasmine, darjeeling and mint, and the added bonus of a poppable cork. If youâ€™re still drinking alcohol but trying to find healthier options, swap sugary mixers for good-for-your-gut kombucha. London-based brand Momo Kombucha makes an elderflower version that tastes great with gin.
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Do you know what nootropics are? Well, youâ€™re about to: already a big deal in the US, nootropics are just starting to make wave here and are set to go stratospheric in 2020. While research on their effects is relatively scant so far, nootropics are substances believed to improve cognitive function and energy. Perhaps, the most famous of them all is caffeine, but you might find more luck with a supplement than you will by doubling your latte intake. Glow Bar sells powdered herb products which can be added to smoothies and hot drinks, including the nootropics Ashwagandha and Cordyceps.
Since cosmetic acupuncturist Sarah Bradden started offering her Signature Facial and Body Balancing Treatment at Harvey Nichols, just about everyone in the beauty industry has paid a visit. We predict a rise in popularity of this clever approach to needles, which combines the cosmetic (increased collagen growth, reduced redness and improved definition) and the holistic (many clients report improved sleep and relaxation, as well as an improvement in skin issues, such as dermatitis). The only downside is that youâ€™ll have to move fast for an appointmentâ€¦
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Despite breathing being something we do all day without thinking about it, breathing mindfully can actually make a big difference to our well-being. Whatâ€™s more, itâ€™s something you can do on the goâ€”in waiting rooms, on the bus, and even in the Topshop changing rooms when the January sales crowds get too much. For 2020, make it your resolution to take a few moments to focus on your breathing every day. Glamour loves The Breathing App, founded by Deepak Chopra and yoga teacher Eddie Stern, which aims to recreate the same rate of breathing that Buddhist monks and yogis enter into while meditating.
Our fascination with CBD-based products is going nowhere. As well as CBD oils and CBD skin care, companies like The Chillery stock products ranging from CBD chocolates to bath bombs, lip glosses to tampons. Predicting the path that the substance will take in 2020, The Chilleryâ€™s Co-founder and Managing Director, Marisa Schwab says â€śwe will see a spotlight on addressing mental health through CBD and other powerful natural remedies,â€ť as well as flagging CBD-infused bath bombs, pillow mists, candles and face masks as â€śrevamped ways to intentionally take out time for ourselves and create powerful self-care rituals, all while experiencing the therapeutic benefits of CBD.â€ť
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After years of pushing ourselves to the max in workouts, it looks like weâ€™re finally getting on board with fitness recovery. This doesnâ€™t mean weâ€™re dropping intense workout sessions altogether, but weâ€™re working harder to add a bit of much-needed TLC into the mix. â€śWeâ€™re shifting our attention and our off-days to recovery options, like cryotherapy, stretching, IV therapy and acupuncture,â€ť says Amanda Freeman, the founder and CEO of SLT and Stretch*d.
Personal trainer Nick Liguori says weâ€™ll see more technology pop up in 2020 that helps us recover after intense workoutsâ€”much-needed relief for overworked muscles and joints. Recovery studios will be popular, too, with lots of options to help us relieve tightness and tension, repair our bodies and perform at our peak. Let this be the year you lean into foam rolling, stretching, massage and more, whether at home or at a studio, like Recover.
Thereâ€™s been a noticeable shift in millennials cutting back on drinking in the past year, and if the amount of nonalcoholic beverages on the market is any indication, this is going to continue into 2020. â€śThere has been some research and polls indicating that young people are becoming more and more interested in nonalcoholic social events,â€ť says Amanda A. Kostro Miller, a registered dietitian with Smart Healthy Living. â€śWith this being known by beverage companies, I anticipate more nonalcoholic products coming to market and being offered in restaurants and bars.â€ť
Donâ€™t be surprised if you see more completely alcohol-free bars, like Getaway in Brooklyn, New York, as well as restaurants and bars that are ramping up their non-alcoholic drink options, like San Diego speakeasy Raised by Wolves. Youâ€™ll have plenty of choices on store shelves, too, like the mocktails from Curious Elixirs, nonalcoholic spirits from Seedlip, and drinks from Dry Sparkling, Tost and Kin Euphorics.
One thing weâ€™re seriously thankful for these days is that squeezing in a solid workout doesnâ€™t even require leaving the house. People cycled 2019 away with Peloton and streamed endless classes online, and it looks like 2020 will be no different. Thereâ€™s no denying that Mirror (a literal mirror hung in your home that streams workout videos) and other on-demand technologies are infusing a heavy dose of convenience into the workout game.
â€śThanks to technology, people are no longer tied to a set schedule or location to meet with a trainer,â€ť says ACE-certified personal trainer Victoria Brady. â€śNow they are able to easily access workout videos, reference guides, and receive 1:1 coaching and motivation right from their phone.â€ť
Anna Kaiser, a personal trainer and founder of AKT, says that weâ€™ll see a lot more options in 2020 as fitness influencers and studios launch their own content platforms. â€śMany companies are taking a nod from Peloton and investing real funds (multimillions) into their at-home digital offerings,â€ť she says. ObĂ©, a celebrity-loved live and on-demand fitness class subscription service is another popular option.
â€śWith the launch of concepts like Rumble [Training], we expect high-intensity interval workouts to continue to be a top workout choice in 2020,â€ť says Yelp in itâ€™s 2020 Wellness Trend Report.
Rumble Training will have you seriously sweating as you split your time between strength training and running on custom Technogym Skillrun treadmills, packing a serious workout into 45-minutes. Other studios, like Tone House and Barryâ€™s Bootcamp, also deliver on the intensity front if youâ€™re curious to join the masses and give this kind of workout a shot in the New Year.
Vacationing simply to relax or explore a new destination is almost never a bad idea, but many travelers are all about infusing their vacation with a bitâ€”or maybe a lotâ€”of wellness these days. In 2020, wellness travelers will continue to be drawn toward trips that combine fitness and mindfulness, like Yoga For Bad Peopleâ€™s yoga retreats to stunning locations in Uruguay, Tanzania and Cuba; Aro Haâ€™s wellness adventure retreats in dreamy Queenstown, New Zealand; and Mountain Trekâ€™s wellness retreats designed to help you reset and avoid burnout in beautiful British Columbia.
You may have heard enough about the Impossible Burger or Beyond Meat by now, but plant-based foods are here to stay. Weâ€™ll see more plant-based options at restaurants and fast-food chains, more meat-alternatives in supermarkets and restaurants (Good Catch, a fish alternative, and plant-based â€śchickenâ€ť from Abbotâ€™s Butcher are two examples), and more meals cooked with whole, plant-based foods as interest in plant-based eating continues to rise in 2020.
â€śThere is so much compelling research demonstrating the importance of having plants be a significant part of everyoneâ€™s meals, from reduced risk of developing chronic illnesses to improved management of diet-related chronic illness,â€ť says registered dietitian Maya Feller. â€śPlant-based eating is here to stay.â€ť
People will continue to take a stronger interest in the environmental impact of the food they put on their plates in 2020, which could mean learning more about where our food comes from, how itâ€™s produced, and how it impacts the environment and other people. â€śWithin the next year, we can expect to see companies put more of an emphasis on sustainable products that use less resources, have minimal impact on the environment, and produce less packaging and waste,â€ť says Josh Axe, a clinical nutritionist and doctor of natural medicine.
This trend will grow as people see how their food choices affect the environment and seek out ways to reduce their carbon footprint. â€śEating more plants and purchasing animal products from more responsible and sustainable sources is something we can all do,â€ť Feller says.
If it feels like you heard about CBD constantly in 2019, youâ€™re not alone. But this trend isnâ€™t going anywhereâ€”according to Yelp trend expert Tara Lewis, CBD products and treatments will continue to be popular in 2020. CBD pervades so many areas of the wellness industry, from food to skin care to body work and beyond. In 2020 weâ€™ll continue to see an interest in CBD skin-care products like body oils and salves from Lord Jones and Daughter of the Land, CBD massage treatments, CBD-infused food and drink products, ingestible CBD oil from Beam and other brands, Kush Queen CBD bath bombsâ€¦the list goes on.
As we saw with active recovery, treating our bodies with kindness will be a popular practice in 2020; another way of achieving this is through mindfulness. According to ClassPassâ€™s 2020 Fitness Trends, â€śsoul nurturingâ€ť is in next year.
â€śFrom guided sound bath meditations to breathing classes, workouts are no longer limited to physical activity,â€ť says Nicole Wolfe, head of corporate programs at ClassPass. â€śAs people look for tools to manage stress and anxiety, theyâ€™ll increasingly prioritize spiritual well-being through classes devoted to meditation, breathing and stretching.â€ť
Beyond popular yoga and mindfulness classes in studio, people will also take their practices home with headspace, Insight Timer, and other apps available at our fingertips.
The boom in sales of CBD products is testament to the increasing crossover between the beauty and wellness industries, and when it comes to CBD skin care specifically, both high-street and premium brands are utilising the ingredient in their droves.
â€śCBD [cannabidiol] is essentially the non psycho-active strain of cannabis or hemp,â€ť says Mason. â€śItâ€™s sourced in a different way to marijuana and does not contain THC, so it is therefore perfectly legal and is in no way psychoactive.â€ť
Available in drops and in edible form, too, CBD is specifically used in skin-care products for its healing properties because of its anti-inflammatory properties. In fact, â€śmany acne sufferers are turning to CBD as it calms the skin, eases redness and aids in cell renewal,â€ť continues Mason. Itâ€™s also touted as a good antiaging ingredient because it is an antioxidant.
Just as meditation and mindfulness have become increasingly popular as individuals attempt to tackle anxiety and take more time for reflection, sound healingâ€”which works in a similar wayâ€”has started to enter mainstream culture.
The practice involves â€śbathingâ€ť in sounds that are often produced by crystal bowls or instruments tuned to specific frequencies. These frequencies are said to trigger certain areas in the brain which help you relax and release tension. Thatâ€™s why youâ€™ll often see sound bath healing combined with meditation and yoga practices. There are even opportunities to experience it during a blow-dry, too.
â€śPeople often think that sound baths are a little off the beaten track if they are seeking a therapy to calm the mind,â€ť explains Mason. â€śHowever, Sound Baths ignite the alpha and theta brainwaves. Alpha waves are known to increase creativity and suppress depression; while theta brain waves occur mostly when we are asleep, and are the brainâ€™s doorway to learning and memory. In my opinion, the popularity of sound baths is only set to rise and receive the same growth as the likes of yoga and mindfulness.â€ť
â€śNot having enough timeâ€™ is no longer a good enough excuse to miss out on self-care as in 2020, â€śVirtual Wellnessâ€ť looks set to become increasingly popular. And just in time, as the rising searches for â€śremote wellness,â€ť away from traditional studios or sessions, points to a growing need and desire to improve our wellbeing wherever we are.
â€śVirtual wellness opens the gates for consistent wellness within the home, as well as a medium to obtain a hit of endorphins 24/7,â€ť states Mason. â€śFor example, people want their workouts to align with the flexibility of their everyday routines. The likes of interactive mirrors can showcase everything from yoga, boxing and barre to cardio boot camps, but they can be costly.â€ť
Other options, which are already well established, include interactive well-being journals or meditation appsâ€”which look set to become as integral to our lives as our regular social-media feeds.
As mentioned above, apps give individuals that craves for accessibility and its through them that we are starting to properly consider our breath (which, despite being the most important action of the body, is often overlooked).
Studies have shown that practicing just 25 minutes of breathing techniques can calm the mind, improve cognitive function and boost energy levels, which is one of the reasons itâ€™s so important in activities like yoga. In app form, we can achieve this level of commitment more easily, as practice can fit into our daily routineâ€”whether on your morning commute or just before you go to bed.
Holidays are increasingly becoming more about taking time away from your daily (stress-inducing) routine and having a moment for yourself, which means forgoing alcohol-soaked itineraries and even cultural excursions in favor of mindful retreats.
The trend is about more than just relaxing on a sun-drenched lounger, though (however, relaxing for many of us that might seem). From yoga and meditation, to silent stays and ayurvedic practices, these trips have physical and mental well-being at their heart, and use a wealth of different methods to have you thinking and feeling differently by the end of your stay.
While such retreats are available in the United Kingdom, the A-list have been partaking in international soul-cleansing adventures for sometime and, as the concept becomes more mainstream and less hardcore, thereâ€™s a multitude of luxurious yet wellness-driven hotels you can discover across the globe.
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